Pulse Cashflow Finance have announced that Martyn Freshwater has rejoined the business in the role of Regional Director to support the growth plans of small and medium sized enterprises (SMEs) across the Midlands and Central region.  Having taken a year out, Martyn is looking forward to getting back to the helm at a critical time for UK businesses.

Martyn brings over 30 years of experience and extensive knowledge of the finance sector, having held both regional and leadership roles with both mainstream banks and independent funding providers.  Much of his career was spent at Lloyds Commercial Finance moving on to enjoy spells at Investec, Bibby Financial Services and eCapital Commercial Finance prior to joining Pulse Cashflow.

An accomplished sales professional and a specialist in invoice finance, Martyn will provide expert support to SMEs who are facing continuing pressures because of both inflationary and interest rate rises which are seeing costs soar placing extraordinary pressure on business cashflow.

Speaking of his re-appointment, Martyn said: “Having taken some time out, I was delighted to be able to rejoin Pulse Cashflow.  They are dedicated to providing funding solutions to SMEs and with the support from their parent, they have the funds and resources to make a difference in these challenging times.  I have been genuinely impressed with their pragmatic and committed approach to supporting businesses and their genuine desire to build open and transparent relationships with their clients.  It is crucial that we continue to provide SMEs with the very best support to help them overcome the challenges they are facing and will continue to face in the coming months.”

As the UK business sector looks for ways to deal with the economic downturn and focus on growth, they will be looking for the financial support to give their firms the best chance of staying on track quickly over the coming year.  Pulse Cashflow are in an ideal position to provide flexible, fast, and transparent solutions to support businesses with their growth prospects through the provision of a continuous and flexible supply of working capital.   

As Martin Bennison, Sales & Marketing Director, concluded: “Martyn was a valuable member of the team and so we are delighted to welcome him back.   He has a credible reputation for working with businesses to support their funding needs.  We are seeing an increase in businesses looking for funding support as they look to fight off the pressures on their cashflow and push forward with their plans.  His wealth of experience will prove valuable as we continue to demonstrate our ambition and flexibility in delivering funding to support the growth of businesses across the UK.  With a healthy level of funding available, we are looking forward to continuing to support UK SMEs.”