With over 25 years’ experience within the asset-based lending industry, Martin has built an excellent reputation in leadership roles within both business unit and sales management. His wealth of experience in developing and delivering the strategic sales plan is accompanied by an enviable track record in achieving performance objectives with a keen eye on returns. The experience gained during his career means he understands how important it is to deliver against expectations to achieve mutually beneficial relationships. His career spans well known independent funders most notably with Ultimate Finance and Bibby Financial Services. His move to Pulse Cashflow was driven by his desire to make a difference and to bring his skills to a business with ambitious growth plans and a real commitment to supporting their clients.